![]() ![]() Also, the work feels culturally attuned, as pretend playmates have long trod our shared Hollywood-driven zeitgeist. Kids incorporate mass-produced toys into their make-believe worlds all the time, so the imaginary friend conceit should resonate. We'll be on the lookout for his next project. Ferguson" deftly dabbles in absurdity while keeping tight the brand message tightly in focus. In the end, Junior's spirits rise as the logo rolls with the tagline, "Imagination Included."ĭirector Mike Warzin was a fine choice to helm such an odd outing, having proven adept with edgy/funny efforts for Kayak, State Farm, and most notably, Coors's weirdly wonderful "Holiday Beerman" ad from Christmas 2020. in brandtastic play until he revives, good as new. ![]() They trot out merch sold at Toys "R" Us-action figures, a Baby Shark water squirter, even a Whoopee cushion-to engage Mr.
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